Bringing ventilation technology to life with Augmented Reality

For:
TROX
HVAC
Industry
Marketing & Sales
Application area
Suzhou, China
Location
Interactive 3D apps
Heading
Solution

Trox Asia-Pacific wanted to outdo their competitors at an Expo with an exciting way of experiencing their key products.

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About the client

TROX is a leader in the development, manufacturing, and sale of components, appliances, and systems for indoor air conditioning and ventilation. Their Asia-Pacific office wanted to one-up their competitors at the China Refrigeration Expo with a new and exciting way of presenting their key products.

They wanted an application with which their sales team could present their product UPSs in a modern and tangible way to their potential customers.

About the project

MRstudios created and Augmented Reality (AR) app that places 3D real-time models of TROX’ key products within the user’s immediate environment. This gives it an element of realism, as if the client is observing the TROX air handling unit in real-life without the company having to go through the logistical nightmare of transporting huge air handling units to the exhibition grounds.

Endless possibilities and functions

Overlaying digital elements using AR technology makes the invisible, visible. Airflow and real-time data of an air handling unit cannot be seen in real life, much less at an exhibition, where the units are not actually in use. But with AR, this is not the case. Anything is possible!

Users can explore specific functions of the units at their own pace, and even look into the finer details by activating different views, including an X-Ray view, exploded view, and indoor/outdoor versions of the unit.

Beneficial for customer and seller

The interactive and realistic nature of the app, enhanced by data, helps clients make better informed and more confident decisions, and help salespeople do their jobs better.

The only thing you need for the app is a touchscreen device with a camera, making it super accessible to anyone in the company who might need it.

Go 3D in 5 steps

#1

Discovery session

We come together to learn what your pain points are, as well as understand your objectives and expectations. No strings attached, at this point.

#2

Brainstorming session

Depending on what you are looking for, our team brainstorms ways in which we help you achieve your objectives.

#3

Proposal of solution

Our project manager sends you a proposal with the pricing, timeline and description of proposed solution within 3 working days.

#4

App development

Our team of experts, consisting of UX/UI designers, programmers and 3D artists develop your 3D renders, animations, or custom interactive 3D app, perfected over multiple feedback rounds with you.

#5

Shipping & onboarding

Whether it's an animation video, and especially if it's an interactive 3D app, we guide you in setting up, onboarding users, and making the most of your investment.

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