Cutting-edge interaction exhibition solutions

For:
Guentner
Refrigeration
Industry
Marketing & Sales
Application area
Nuremberg, Germany
Location
Interactive 3D apps
Heading
Solution

VR Experience lets visitors explore Guentner's products via x-ray and airflow views. A party mode synced fireworks, smoke, music and lighting for events.

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About the client

Guentner, a leading refrigeration manufacturer with over 90 years of experience in producing air coolers, condensers, and heat exchange units worldwide, participated in Chillventa – the world’s leading exhibition for refrigeration technology.

About the project

The issue

Guentner sought to create an engaging and memorable experience for visitors while effectively showcasing their products and solutions. They needed an innovative approach to support their sales team in conversations with potential clients and to stand out from other exhibitors.

The solution

MRstudios developed an interactive 3D app titled VR Experience, which allowed visitors to explore Guentner’s products and solutions interactively. The app provided various views of the products, such as x-ray and airflow views, enabling visitors to see the internal and operational aspects of the products in real time.

To enhance the evening cocktail events, MRstudios introduced a party-mode version of the app, featuring fireworks, coordinated airflow patterns, and synchronised effects with the touchscreens, some smoke machines, music, and lighting.

Transforming product demos with interactive 3D

The interactive 3D app created a memorable experience for exhibition visitors.

This interactive approach not only engaged visitors but also supported salespersons in their conversations with potential clients, making complex product details more accessible and easier to explain.

By offering x-ray views and real-time airflow visualisations, the app allowed users to see Guentner’s products in action, providing a comprehensive understanding of their functionality.

The ability to toggle between real-life settings and observe the effects on Guentner’s products further enriched user experience and learning.

Go 3D in 5 steps

#1

Discovery session

We come together to learn what your pain points are, as well as understand your objectives and expectations. No strings attached, at this point.

#2

Brainstorming session

Depending on what you are looking for, our team brainstorms ways in which we help you achieve your objectives.

#3

Proposal of solution

Our project manager sends you a proposal with the pricing, timeline and description of proposed solution within 3 working days.

#4

App development

Our team of experts, consisting of UX/UI designers, programmers and 3D artists develop your 3D renders, animations, or custom interactive 3D app, perfected over multiple feedback rounds with you.

#5

Shipping & onboarding

Whether it's an animation video, and especially if it's an interactive 3D app, we guide you in setting up, onboarding users, and making the most of your investment.

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