Greif-Velox is a global specialist in innovative, complex, and efficient bagging and filling packaging solutions for powder, liquid or solid materials in the food, chemicals, or petrochemicals industries.

The company was facing issues with explaining their USPs to their potential customers who could not see the machines. Greif-Velox initially used videos to demonstrate their products, but it lacked an interactive nature, and jumping to individual and specific USPs was not possible. Their new sales tool needed to be usable during exhibitions and meetings, both online and offline, and address sales worldwide.

The solution is an interactive VR app for mobile devices that visualises the operational process of Greif-Velox’ two major packaging machines and their USPs, as well as the Greif-Velox Carbon Black, an interactive touchscreen VR app designed for guided use during exhibitions and customer meetings. The app brings the complete filling process to life, from material handling to sealing and palletising.

The apps have customised user interfaces and can be expanded to include more products and processes over time.

Get to know the process with interactive 3D

Users areable to activate simulations of the packaging process to learn about the process in high-quality, 3D precision. Using intuitive touch screen gestures on their touchscreen device, users can actively select the angle and how zoomed in or out they would like to see the machines. Information hotspots containing process and product information are peppered around the machine. Users can tap on the various hotspots to reveal more detailed information.

It effectively demystifies non-visible process steps and USPs, connecting them with tangible benefits through engaging animations, descriptive content, and visuals.

Attract new customers by delivering true customer benefits

The app serves as a strategic tool, generating awareness of the company and its products during exhibitions, resulting in an expanded customer reach, and attracting potential clients previously beyond their scope. The app enhances customer engagement and trust by showcasing core product differentiators and delivering true customer benefits, leading to a quick and substantial return on investment and the ability to establish the company as a trusted leader while streamlining the sales process.

Developed for easy expansion

The app is developed to be continuously expanded with more machine models and even complete packaging and filling solutions. This makes the app perfectly prepared for the future and growth of the company as they look to digitalise more of their products and expertise.