Frico is the leading supplier of air curtains, radiant heaters and fan heaters in Europe and is represented in more than 70 countries, globally. They especially focus on energy-efficient products for a comfortable indoor climate and a sustainable future.

The issue

With the launch of their new generation of air curtains, Frico wanted an interactive and memorable way of presenting the products, innovations and benefits they bring. The application would become a tool to bring along to exhibitions and sales presentations. The solution had to be highly visual and easy-to-use.

The solution

The solution is an advanced and intuitive touchscreen VR app that enhances their sales team’s ability to explain the features of Frico’s air curtain technology at exhibitions and customer meetings, both online and offline.

Multiple functionalities for sales support

The app offers three options to demonstrate Frico’s air curtains. By adjusting the settings and airflow options, users are able to see first-hand how they can balance optimal airflow rates and temperatures without wasting energy.

Additionally, the app visualises the installation process step-by-step, and provides the option to isolate specific functionalities, allowing a more comprehensive understanding of Frico’s products and their components.

Wow your customers, boost brand awareness and sales

The app evokes a “wow” effect, which makes it a powerful sales tool whether at meetings or at exhibitions. It helps Frico differentiate itself from the competition, creating brand and product awareness as well as true customer benefits, which ultimately generates sales.