A 3D animation that splits Systemair's Geniox unit in half with pop-up feature explanations, with a tunnel drawing expo attendees to a central relaxation area.
Systemair is a leader in the ventilation industry, with operations in more than 50 countries all over the world. In 2024, they celebrated their 50 year anniversary. A large part of this celebration is a re-imagination of their exhibition concepts.
About the project
The issue
They were looking for attention grabbing, unique and a clean finish on all their booths.
HVACR Saudi Expo presented a special opportunity to step outside of the box and make a change. In honour of their anniversary they worked with MRstudios to create a booth experience like no other.
The solution
The exhibition design features a variety of highlights that immerse booth visitors with a 3D animation of Systemair’s Geniox range, Virtual showrooms and more. Attracting exhibition attendees and keeping their attention through various VR and 3D applications. A concept designed and created by MRstudios.
Elevates the booth
The concept and design for the booth were tailored to the experience that Systemair wanted to create. Areas for creating connections, an impressive Holofan stand that displayed the 50th anniversary logo, and a VR Systemair showroom displayed on a headset for people to explore.
By building specifications with MRstudios and finding exact materials necessary Systemair removed any area for error. The booth builders have clear guidelines and cannot deviate. Ensuring that the booth meets the standard Systemair expects.
Highlight every detail
The 3D animated video was part of the package for Systemair. The 3D animation split the Geniox system into two halves and placing the viewer in the centre. As portions are highlighted, pop ups explaining the features educated the viewers.
The tunnel lead from the entrance of the booth through to the centre. Where there were tables and chairs, an are for relaxing and connecting. The tunnel served a higher purpose catching the attendees’ attention from across the exhibition hall.
Systemair’s vision was brought to life by MRstudios. Proudly displaying their 50th anniversary and creating a memorable showpiece.
Go 3D in 5 steps
#1
Discovery session
We come together to learn what your pain points are, as well as understand your objectives and expectations. No strings attached, at this point.
#2
Brainstorming session
Depending on what you are looking for, our team brainstorms ways in which we help you achieve your objectives.
#3
Proposal of solution
Our project manager sends you a proposal with the pricing, timeline and description of proposed solution within 3 working days.
#4
App development
Our team of experts, consisting of UX/UI designers, programmers and 3D artists develop your 3D renders, animations, or custom interactive 3D app, perfected over multiple feedback rounds with you.
#5
Shipping & onboarding
Whether it's an animation video, and especially if it's an interactive 3D app, we guide you in setting up, onboarding users, and making the most of your investment.
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