ZIEHL-ABEGG is one of the biggest German manufacturers of ventilation and air conditioning fans. Their system solutions are focused on ventilation and drive technology.

They often develop breakthrough systems and redefine the capabilities of their solutions. Being aware that they are a new player to the commercial kitchen industry, they wanted a head-start in recognition.

The issue

ZIEHL-ABEGG needed a solution that would both showcase their innovations and systems, while creating brand awareness and interest. Creating a splash with their entry into the industry as well as becoming a talking point at exhibitions.

The solution

The customised solution for ZIEHL-ABEGG is the interactive touch screen Oven Shop video game that displays the difference ZIEHL-ABEGG’s oven fan makes.

In this single-player touchscreen game, players earn points by managing a kitchen oven, removing finished products, and serving them. Points are used to upgrade ovens, enhancing baking performance and rewards. The game ends when time runs out, and players’ scores determine their win or loss.

Short game, lasting effects

The game has a simple and easy to follow gameplay created by a shallow learning curve. This means that the focus can quickly shift onto the product and sales points represented in the game.

The features of Oven Shop highlight the exact aspects and improvements that ZIEHL-ABEGG offers. Their upgraded fans improves productivity, which is exactly the sales aspect that is highlighted.

Increase visitor engagement

Gamification enhances engagement by turning the learning process into an enjoyable activity. The interactive game draws visitors in, encouraging them to spend more time at the booth and learn about the oven fans’ benefits through play.

This method effectively communicates the technology’s advantages in a memorable and engaging way.