Making automation tangible with interactive 3D

For:
I.E.M.A. / Logimatic
Food & Service (Automation)
Industry
Marketing & Sales
Application area
Bologna, Italy
Location
Interactive 3D apps
Heading
Solution

An interactive 3D, VR application for for I.E.M.A./Logimatic with intuitive interactive features designed for display at exhibitions.

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About the client

Logimatic, a division of I.E.M.A., is an Italian based custom turn-key automation systems developer. They build and tailor automation machinery to match the specific needs and solutions their industries require.

Logimatic developed a system for the automated dispensing of safe and sanitised cutlery in a food service environment.

About the project

The issue

Before they produced a functional prototype, they needed to gauge the interest from their customer base. The schematics and technical information did not illustrate the system in a way that Logimatic’s clients found compelling. Understanding the machine in motion, the functionality, and interactivity was paramount in the search for client interest.

The solution

The tailored solution for I.E.M.A./Logimatic is an interactive 3D, VR application designed for display at exhibitions. With intuitive interactive features, it creates an eye-catching tactile experience that develops and captivates interest.

All angles, multiple functionalities

The VR application hosts a complete and functional visualisation of the machinery. The user can manipulate the point-of-view in order to understand every angle. An X-ray view shows the function within the machinery when dispensing cutlery, refilling the system and maintaining a sanitised environment. The user interacts directly with the automated machine.

An exhibition superstar

Logimatic launched the interactive 3D VR app at HOST Milano 2023, one of the world’s leading catering and hospitality exhibitions. The app was developed to collect client interest in the cutlery system before Logimatic began production. 3D, VR and AR applications are consistent highlights for exhibition booths, a memorable and unique experience for all the users.

Go 3D in 5 steps

#1

Discovery session

We come together to learn what your pain points are, as well as understand your objectives and expectations. No strings attached, at this point.

#2

Brainstorming session

Depending on what you are looking for, our team brainstorms ways in which we help you achieve your objectives.

#3

Proposal of solution

Our project manager sends you a proposal with the pricing, timeline and description of proposed solution within 3 working days.

#4

App development

Our team of experts, consisting of UX/UI designers, programmers and 3D artists develop your 3D renders, animations, or custom interactive 3D app, perfected over multiple feedback rounds with you.

#5

Shipping & onboarding

Whether it's an animation video, and especially if it's an interactive 3D app, we guide you in setting up, onboarding users, and making the most of your investment.

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