Showcase USPs through animated storytelling

For:
Coherent
Laser and photonic components
Industry
Marketing & Sales
Application area
Saxonburg, PA, USA
Location
3D renders and animation videos
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Solution

Animated video explaining Coherent's AOwave installation, function and laser applications, while highlighting the benefits of upgrading from older components.

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About the client

Coherent Corp. is an optical materials manufacturer that specializes in advanced laser and photonic solutions, such as laser systems for industrial, medical, and scientific applications. The company’s mission is to empower innovation through cutting-edge laser technology, enhancing productivity and efficiency across all industries it touches.

About the project

The issue

Coherent was launching a new component named the AOwave. The component has specific use cases, features, and benefits. The USPs needed to be explained and showcased to stakeholders and potential buyers effectively and captivatingly.

The solution

The animated video for Coherent’s AOwave explains the component’s installation, location, and function as part of the more extensive system. It then shows various environments and situations in which it improves the functionality of the laser systems. During the video, text blocks highlight the differences between the new and old components, explaining to potential clients the exact benefits they will receive from upgrading.

Go 3D in 5 steps

#1

Discovery session

We come together to learn what your pain points are, as well as understand your objectives and expectations. No strings attached, at this point.

#2

Brainstorming session

Depending on what you are looking for, our team brainstorms ways in which we help you achieve your objectives.

#3

Proposal of solution

Our project manager sends you a proposal with the pricing, timeline and description of proposed solution within 3 working days.

#4

App development

Our team of experts, consisting of UX/UI designers, programmers and 3D artists develop your 3D renders, animations, or custom interactive 3D app, perfected over multiple feedback rounds with you.

#5

Shipping & onboarding

Whether it's an animation video, and especially if it's an interactive 3D app, we guide you in setting up, onboarding users, and making the most of your investment.

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