Systemair is one of the leading companies in the ventilation industry, with operations in more than 50 countries all over the world. Their main purpose is to create a healthy indoor environment with a wide range of HVAC systems.

The vision

Systemair wanted to transform their newly redesigned meeting room into a showcase of what the future looks like; not just for ventilation, but for how their products are experienced and understood. The goal was to enhance the space with extended reality features using the Microsoft HoloLens 2, creating an innovation hub that positions Systemair as a forward-thinking industry leader.

The solution

MRstudios developed a mixed reality application that anchors virtual content precisely into the physical meeting room, bridging the physical and digital worlds in one seamless experience. Four modules bring it to life:

1️⃣ airflow visualisation makes supply and extract air visible in real time,

2️⃣ MUB fan AR - A digital twin overlays holographic layers onto the room's physical fan,

3️⃣ IoT visualisation pulls live sensor data from the cloud into the HoloLens display,

4️⃣ and an interactive product showcase lets users summon and explore holographic Systemair products directly on the meeting room table.

Streamlining sales, one hologram at a time

The result is a meeting room that does far more than host conversations; it becomes a living sales tool that helps streamline the sales process and reinforces Systemair's identity as an innovation leader.