Fuji Seal is an industry leading packaging and labelling solution manufacturer, originally from Japan. Their production facilities span across the globe, with their European headquarters in the Netherlands. They develop industry leading automised packaging and labelling machinery.

Fuji Seal developed innovative automised technology and needed a manner through which to showcase the pre-launched technology. They want to build interest within their customers and stakeholders before the official launch and completion of a physical prototype. The solution had to be portable to easily showcase at exhibitions, in meetings and more.

The solution developed by MRstudios is called the Fuji Seal interactive 3D application. Customised for their objectives, refreshing their marketing and sales tools, while being easily portable to exhibitions, meetings and more. The application meets all their needs and hosts in-depth information, on an accessible and easy-to-use platform.

High fidelity 3D renders and animations

Still in its prelaunch phase, the system is not available to be physically transported to exhibition sites or even displayed in office.

High fidelity 3D renders of the machine and its parts feature detailed and precise moving parts. The system can be viewed in operation from any angle, to understand the full packaging and labelling process.

The use of animated videos show the processes of the packaging and labelling machinery. Slow-motion sections zoom in on more complex areas, improving the app user’s understanding of the system.

Zoom into features

The app uses embedded unique selling points (USPs) to highlight the aspects of the system that are new to the labelling system.

The USP text appears with images to complete the explanation of the system. These tools are used by the sales team to create more engagement with potential clients, and to thoroughly explain the benefits of the system that did not physically exist at that time.